Before You Make a Facebook Teaser Video, Consider This

As marketers, sometimes we just get it wrong. This is one of those times.

In the past, we've recommended creating teaser videos for social media in an effort to promote your content and get viewers to click through to your site. We've said things like, "A teaser video is a great way to inspire visitors to take action," as well as, "These types of videos can help you generate buzz by teasing out longer form content." And while that might be true for some social media platforms, it's not always the case for Facebook.

In theory, capturing attention with video and inspiring viewers to take action makes perfect sense. But in practice? That's a different story. Here's everything we learned about making teaser videos for Facebook, including what to avoid and tips for moving forward with a more effective strategy.


3 Types of Videos Your Sales Team Needs

How often have you actually enjoyed a cold-call conversation? Chances are, probably not all that frequently (unless you were having the best day ever, go you!). And while cold calls might feel slightly better than those robot telemarketers that sound like real humans, more often than not they both fall into the same category: impersonal and somewhat aggravating.

But by adding video into your sales process, you can bring that human touch back into your outreach efforts and inspire prospects to take action. Whether you're hoping to schedule a meeting to chat about your product or service, or simply following up on a conversation you've already had, using video in sales can increase engagement and leave your contacts with positive vibes.

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Using Video for Remote Team Building

As the world becomes more digital, many companies are going remote (or even remote-first). In fact, the number of people who are non-self employed and work at home has grown 115% since 2005, which is nearly 10x faster than the rest of the workforce. And it makes sense, there are some definite perks when it comes working remotely aside from being able to wear slippers all day—82% of remote workersreport lower stress levels than if they were working in an office setting.

So, how do people who work around the world communicate with one another in an authentic, meaningful way? Whether it's holding meetings over Google Hangouts or meeting with clients over Zoom, video chat is a staple of remote work. But that's live video chat. What about regular video?

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In 2014, Ragan Communications found that 71% of communicators are currently using video as their main form of communication internally, and 72% plan to increase their use of internal video. Turns out, regular video is just as useful for remote team bonding as live video chat.


How to Produce an HR Video That Really Shines

So, you've made up your mind, and you're ready to start making inspiring HR videos for your team. You believe in their endless power to showcase the people, culture, and inner-workings of your company. That's very good, young padawan, but there's still so much to learn—and we're here to help.

Before we get started with how to make a recruiting video that really shines, it's important to consider these 3 guiding principles. Keeping these in mind when it's time to shoot will make your production process run like a well-oiled machine. Let's dive in!

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Recruit More Hires with These 4 Simple Company Culture Videos

Cutting through the clutter on the web and finding the perfect candidate is no small task, but utilizing video can help you get the right people through the door. Company culture videos in particular can take text-heavy job postings up a notch and help you stand out from your competition.

Like a well-lit Tinder photo, people (and businesses) can be misleading. That's why it's super important to show your potential hires what it's actually like to work at your company. What does the office look like? Does the culture seem like a good fit? Are the people nice and friendly? These are all valid questions that video can help answer.

Take a look at these four types of company culture videos that you can make today to step up your recruiting game.

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5 Shooting and Editing Tips from Skateboarding Videos

Shooting video while riding a skateboard sounds like an accident waiting to happen, right? For skateboard videographers, that's just par for the course. As you might imagine, there are many lessons we can learn from these deft, four-wheeling pros when it comes to shooting and editing videos on the fly.

Even if our skateboarding skills aren't up to snuff (we're a tech company, after all), we wheelie think you'll learn a thing or two, so let's jump in!

Enhance Your Video Marketing Strategy with Captions

By 2019, 80% of all Internet traffic will be video, and as consumption continues to rise, so too does the need for increased accessibility. Closed captioning has been around on broadcast television since the early 1970s, but we've only recently seen it used more heavily across websites and on social channels like Facebook, where video content reigns supreme.

Regardless of where your video lives, captions are a great way to ensure that your viewers are consuming your content in the way that works best for them. After all, you want them to stick around and watch, right? Make it easy.

Where to Share Your Social Videos if You're a Small Business

Should your small business be using video on social media? Regardless of how experienced you are with video production or video marketing, the answer is yes. Using video to promote your product or service on social is a great way to get your brand in front of the right eyes.

Before you get to posting, ask yourself the following questions to assess the scope of your social video strategy. Where do you plan on posting this content? Which channels will give you the biggest bang for your buck? How much time and effort will you be able to devote to social video?

Should You Use Video on Your Blog?

If one of your business goals for 2017 is to make more video, then you're not alone! We've covered a number of ways that you can use video across your business right here on the blog, from adding a video to your email signature, to creating content teasers for social media. But what we haven't covered yet, is how and when it can be beneficial to add video to your business' blog.

It's really tempting to repurpose any old blog post and turn it into a video (e.g. vlogging with careless abandon), but you'll get more bang for your buck if you're strategic about your approach. A video is not an island. Don't fall into the trap of thinking your end goal is to turn written content into video content just for the sake of it. Instead, your end goal should be to create a valuable and memorable experience for your audience.

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How to Convince Your Boss that You Need Video

When it comes to creating a holistic digital marketing strategy, most initiatives can be broken down into two distinct categories – "must-haves" and "nice-to-haves." Believe it or not, there was once a time when video fell under the "nice-to-have" category, but lucky for us, that period is ancient history. Now, I know that you believe that, but if you're working at a small business with a very tight budget, or even at a huge, red-tape-filled corporation, your boss might not be as easily convinced.

Is Your Business Ready for Facebook Live?

Chances are you've heard of PeriscopeTwitch, and Meerkat. These apps allow users to broadcast live video content on the web. With this trend surging in popularity, it came as no surprise when Twitter acquired Periscope last year in an attempt to keep users engaged on their platform. It shocked us even less when Mr. Zuckerberg decided to invest more of Facebook's energy into improving the Facebook Live experience after Twitter's success with Periscope.

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How to Set SMART Goals around Video

As a former communications student, I am no stranger to the SMART acronym. When I was first introduced to this framework, I thought most business acronyms were cheesy and lame. Then, one day for an entrepreneurship class, I was tasked with running a small on-campus business for a semester. You better believe I set up some SMART goals before diving into that one, and boy was I grateful for it.

Best Practices for Instagram Video

Telling a story in 15 seconds, well, that's tough to do. Thankfully, this past March Instagram announced an update that would change the game for all of us video-loving marketers. We said goodbye to our Vine-style videos, and welcomed "long-form" video content to the platform. Instagram users could finally upload 60 seconds of video to the platform! Huzzah.


Now that we have a bit more leeway when it comes to video length, it's time to think about how we can use video on this channel in the most impactful ways possible. From shooting and editing, to production and general aesthetics, there are a number of important factors to consider when posting video to Instagram. Let's get into the nitty-gritty!

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5 Reasons Why Video Content is as Great as Everyone Says

You've heard it before: "2016 is the year of video," which means this engaging medium is no longer just a nice-to-have for businesses. All of your competitors are using video in some capacity, but your business hasn't stepped up to the plate yet. How will this affect you in the long run? 

As consumers come to expect video, you'll need to deliver on that expectation in order to stay relevant, which means producing more video content, and putting it in more places. Chances are, every year from here on out will be the "year of video."

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Where to Share Your Social Videos if You're a Small Business

Should your small business be using video on social media? Regardless of how experienced you are with video production or video marketing, the answer is yes. Using video to promote your product or service on social is a great way to get your brand in front of the right eyes.

Before you get to posting, ask yourself the following questions to assess the scope of your social video strategy. Where do you plan on posting this content? Which channels will give you the biggest bang for your buck? How much time and effort will you be able to devote to social video?

How to Edit Video for Social Media

It's plain to see that video is the best way to capture the attention of your audience, especially on social media. Just log in to any one of your accounts, and it'll only take you a few seconds to come across a video in your feed.

As businesses and brands continue to rely more heavily on social media channels to amplify their messages, it's super important to think about how you can incorporate video into your own social strategy.

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3 Tips for Publishers from the Music Industry

When the iTunes Music Store was introduced to the market in 2003, music sales took a turn for the worse. After a series of negotiations between Steve Jobs and several major record labels, a new pricing model was established for digital downloads – and neither artists nor their labels were all too happy about it. Digital albums were to be priced significantly lower than their manufactured counterpart, and they could now be sold for around $10, with individual tracks selling for only $.99 each.

If this change in pricing models sounds at all familiar, it could be because a similar shift is taking place within the publishing industry today, some ten years later. Not only are eBooks often less expensive than physical books, but they’re also starting to be sold by the chapter, much like a single from a full-length album.

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Consumption Habits of Millennials in the US

Since the rise of the digital revolution, millennials have become a pivotal demographic for media consumption trends in the US. These born-and-raised digital aficionados ages 18 to 34 are prolific consumers who may influence the habits of subsequent generations and the future of the content industry more than they even know.

For millennials, viewing media on a smartphone is the way of the future. According to a survey conducted earlier this year by Immobi, millennials on average dedicate almost two hours a day to mobile media, surpassing television, radio, magazine, tablet and desktop computer use. As this generation of young readers further latches onto their mobile devices for on-the-go content, their elders tend to favor tablet computers for Internet access, among other uses.

Enriching e-books with multimedia content

Since the dawn of the e-book era, we have yet to see a staggeringly positive correlation between its perceived novelty, namely consumer preference for convenience and accessibility, and actual e-book sales throughout the US. According to a study conducted by Pew Research, “Though e-books are rising in popularity, print remains the foundation of Americans’ reading habits. Most people who read e-books also read print books, and just 4% of readers are “e-book only.” While this finding is somewhat jarring, it also sheds light onto one very important question that the publishing industry at large should ask itself: What stands in the way of making digital content consumption the preference of the majority?

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