How to Convince Your Boss that You Need Video

When it comes to creating a holistic digital marketing strategy, most initiatives can be broken down into two distinct categories – "must-haves" and "nice-to-haves." Believe it or not, there was once a time when video fell under the "nice-to-have" category, but lucky for us, that period is ancient history. Now, I know that you believe that, but if you're working at a small business with a very tight budget, or even at a huge, red-tape-filled corporation, your boss might not be as easily convinced.

Is Your Business Ready for Facebook Live?

Chances are you've heard of PeriscopeTwitch, and Meerkat. These apps allow users to broadcast live video content on the web. With this trend surging in popularity, it came as no surprise when Twitter acquired Periscope last year in an attempt to keep users engaged on their platform. It shocked us even less when Mr. Zuckerberg decided to invest more of Facebook's energy into improving the Facebook Live experience after Twitter's success with Periscope.

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How to Set SMART Goals around Video

As a former communications student, I am no stranger to the SMART acronym. When I was first introduced to this framework, I thought most business acronyms were cheesy and lame. Then, one day for an entrepreneurship class, I was tasked with running a small on-campus business for a semester. You better believe I set up some SMART goals before diving into that one, and boy was I grateful for it.

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Best Practices for Instagram Video

Telling a story in 15 seconds, well, that's tough to do. Thankfully, this past March Instagram announced an update that would change the game for all of us video-loving marketers. We said goodbye to our Vine-style videos, and welcomed "long-form" video content to the platform. Instagram users could finally upload 60 seconds of video to the platform! Huzzah.


Now that we have a bit more leeway when it comes to video length, it's time to think about how we can use video on this channel in the most impactful ways possible. From shooting and editing, to production and general aesthetics, there are a number of important factors to consider when posting video to Instagram. Let's get into the nitty-gritty!

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5 Reasons Why Video Content is as Great as Everyone Says

You've heard it before: "2016 is the year of video," which means this engaging medium is no longer just a nice-to-have for businesses. All of your competitors are using video in some capacity, but your business hasn't stepped up to the plate yet. How will this affect you in the long run? 

As consumers come to expect video, you'll need to deliver on that expectation in order to stay relevant, which means producing more video content, and putting it in more places. Chances are, every year from here on out will be the "year of video."

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Where to Share Your Social Videos if You're a Small Business

Should your small business be using video on social media? Regardless of how experienced you are with video production or video marketing, the answer is yes. Using video to promote your product or service on social is a great way to get your brand in front of the right eyes.

Before you get to posting, ask yourself the following questions to assess the scope of your social video strategy. Where do you plan on posting this content? Which channels will give you the biggest bang for your buck? How much time and effort will you be able to devote to social video?

Enhance Your Video Marketing Strategy with Captions

By 2019, 80% of all Internet traffic will be video, and as consumption continues to rise, so too does the need for increased accessibility. Closed captioning has been around on broadcast television since the early 1970s, but we've only recently seen it used more heavily across websites and on social channels like Facebook, where video content reigns supreme.

Regardless of where your video lives, captions are a great way to ensure that your viewers are consuming your content in the way that works best for them. After all, you want them to stick around and watch, right? Make it easy.

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How to Edit Video for Social Media

It's plain to see that video is the best way to capture the attention of your audience, especially on social media. Just log in to any one of your accounts, and it'll only take you a few seconds to come across a video in your feed.

As businesses and brands continue to rely more heavily on social media channels to amplify their messages, it's super important to think about how you can incorporate video into your own social strategy.

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3 Tips for Publishers from the Music Industry

When the iTunes Music Store was introduced to the market in 2003, music sales took a turn for the worse. After a series of negotiations between Steve Jobs and several major record labels, a new pricing model was established for digital downloads – and neither artists nor their labels were all too happy about it. Digital albums were to be priced significantly lower than their manufactured counterpart, and they could now be sold for around $10, with individual tracks selling for only $.99 each.

If this change in pricing models sounds at all familiar, it could be because a similar shift is taking place within the publishing industry today, some ten years later. Not only are eBooks often less expensive than physical books, but they’re also starting to be sold by the chapter, much like a single from a full-length album.

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Consumption Habits of Millennials in the US

Since the rise of the digital revolution, millennials have become a pivotal demographic for media consumption trends in the US. These born-and-raised digital aficionados ages 18 to 34 are prolific consumers who may influence the habits of subsequent generations and the future of the content industry more than they even know.

For millennials, viewing media on a smartphone is the way of the future. According to a survey conducted earlier this year by Immobi, millennials on average dedicate almost two hours a day to mobile media, surpassing television, radio, magazine, tablet and desktop computer use. As this generation of young readers further latches onto their mobile devices for on-the-go content, their elders tend to favor tablet computers for Internet access, among other uses.

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Enriching e-books with multimedia content

Since the dawn of the e-book era, we have yet to see a staggeringly positive correlation between its perceived novelty, namely consumer preference for convenience and accessibility, and actual e-book sales throughout the US. According to a study conducted by Pew Research, “Though e-books are rising in popularity, print remains the foundation of Americans’ reading habits. Most people who read e-books also read print books, and just 4% of readers are “e-book only.” While this finding is somewhat jarring, it also sheds light onto one very important question that the publishing industry at large should ask itself: What stands in the way of making digital content consumption the preference of the majority?

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Why Data Matters for Digital Publishers

According to Bowker Market Research, e-commerce has dominated the market with online retailers capturing 44% of sales in 2012. Not only are consumers purchasing more eBooks from digital stores, but they’re buying print editions from those retailers as well. These findings beg an important question for all publishers - how do you effectively market your product in this unique digital space? One thing is for certain; traditional, invasive marketing tactics won’t work online. Pull is the new push, so understanding the consumer is more important than ever before, and publishers are turning to data for the answers.

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Is Interoperability Possible in the US?

The perpetual movement of cultural capital is indebted to the digital era; the world we now live in largely revolves around our ability to share information with one click or tap of a screen. What does this type of accessibility mean for the readers and writers who have welcomed (for the most part) the use of technology to access content?

There are many factors involved in this debate over the ownership and ability to access purchased content, which could be part of the reason why the US market has yet to take a stance either way on the issue of ebook interoperability. Copyright law, business practices, and the very roots of capitalism itself —freedom of choice and competition—are among the challenges facing the ebook industry today as we aim for a more user friendly future.

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