3 Tips for Publishers from the Music Industry

When the iTunes Music Store was introduced to the market in 2003, music sales took a turn for the worse. After a series of negotiations between Steve Jobs and several major record labels, a new pricing model was established for digital downloads – and neither artists nor their labels were all too happy about it. Digital albums were to be priced significantly lower than their manufactured counterpart, and they could now be sold for around $10, with individual tracks selling for only $.99 each.

If this change in pricing models sounds at all familiar, it could be because a similar shift is taking place within the publishing industry today, some ten years later. Not only are eBooks often less expensive than physical books, but they’re also starting to be sold by the chapter, much like a single from a full-length album.

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