You've heard it before: "2016 is the year of video," which means this engaging medium is no longer just a nice-to-have for businesses. All of your competitors are using video in some capacity, but your business hasn't stepped up to the plate yet. How will this affect you in the long run?
As consumers come to expect video, you'll need to deliver on that expectation in order to stay relevant, which means producing more video content, and putting it in more places. Chances are, every year from here on out will be the "year of video."