Telling a story in 15 seconds, well, that's tough to do. Thankfully, this past March Instagram announced an update that would change the game for all of us video-loving marketers. We said goodbye to our Vine-style videos, and welcomed "long-form" video content to the platform. Instagram users could finally upload 60 seconds of video to the platform! Huzzah.
Now that we have a bit more leeway when it comes to video length, it's time to think about how we can use video on this channel in the most impactful ways possible. From shooting and editing, to production and general aesthetics, there are a number of important factors to consider when posting video to Instagram. Let's get into the nitty-gritty!