Consumption Habits of Millennials in the US

Since the rise of the digital revolution, millennials have become a pivotal demographic for media consumption trends in the US. These born-and-raised digital aficionados ages 18 to 34 are prolific consumers who may influence the habits of subsequent generations and the future of the content industry more than they even know.

For millennials, viewing media on a smartphone is the way of the future. According to a survey conducted earlier this year by Immobi, millennials on average dedicate almost two hours a day to mobile media, surpassing television, radio, magazine, tablet and desktop computer use. As this generation of young readers further latches onto their mobile devices for on-the-go content, their elders tend to favor tablet computers for Internet access, among other uses.