Enriching e-books with multimedia content

Since the dawn of the e-book era, we have yet to see a staggeringly positive correlation between its perceived novelty, namely consumer preference for convenience and accessibility, and actual e-book sales throughout the US. According to a study conducted by Pew Research, “Though e-books are rising in popularity, print remains the foundation of Americans’ reading habits. Most people who read e-books also read print books, and just 4% of readers are “e-book only.” While this finding is somewhat jarring, it also sheds light onto one very important question that the publishing industry at large should ask itself: What stands in the way of making digital content consumption the preference of the majority?

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