How to Convince Your Boss that You Need Video

When it comes to creating a holistic digital marketing strategy, most initiatives can be broken down into two distinct categories – "must-haves" and "nice-to-haves." Believe it or not, there was once a time when video fell under the "nice-to-have" category, but lucky for us, that period is ancient history. Now, I know that you believe that, but if you're working at a small business with a very tight budget, or even at a huge, red-tape-filled corporation, your boss might not be as easily convinced.