Should your small business be using video on social media? Regardless of how experienced you are with video production or video marketing, the answer is yes. Using video to promote your product or service on social is a great way to get your brand in front of the right eyes.
Before you get to posting, ask yourself the following questions to assess the scope of your social video strategy. Where do you plan on posting this content? Which channels will give you the biggest bang for your buck? How much time and effort will you be able to devote to social video?