According to Bowker Market Research, e-commerce has dominated the market with online retailers capturing 44% of sales in 2012. Not only are consumers purchasing more eBooks from digital stores, but they’re buying print editions from those retailers as well. These findings beg an important question for all publishers - how do you effectively market your product in this unique digital space? One thing is for certain; traditional, invasive marketing tactics won’t work online. Pull is the new push, so understanding the consumer is more important than ever before, and publishers are turning to data for the answers.