By 2019, 80% of all Internet traffic will be video, and as consumption continues to rise, so too does the need for increased accessibility. Closed captioning has been around on broadcast television since the early 1970s, but we've only recently seen it used more heavily across websites and on social channels like Facebook, where video content reigns supreme.
Regardless of where your video lives, captions are a great way to ensure that your viewers are consuming your content in the way that works best for them. After all, you want them to stick around and watch, right? Make it easy.