If one of your business goals for 2017 is to make more video, then you're not alone! We've covered a number of ways that you can use video across your business right here on the blog, from adding a video to your email signature, to creating content teasers for social media. But what we haven't covered yet, is how and when it can be beneficial to add video to your business' blog.
It's really tempting to repurpose any old blog post and turn it into a video (e.g. vlogging with careless abandon), but you'll get more bang for your buck if you're strategic about your approach. A video is not an island. Don't fall into the trap of thinking your end goal is to turn written content into video content just for the sake of it. Instead, your end goal should be to create a valuable and memorable experience for your audience.