How often have you actually enjoyed a cold-call conversation? Chances are, probably not all that frequently (unless you were having the best day ever, go you!). And while cold calls might feel slightly better than those robot telemarketers that sound like real humans, more often than not they both fall into the same category: impersonal and somewhat aggravating.
But by adding video into your sales process, you can bring that human touch back into your outreach efforts and inspire prospects to take action. Whether you're hoping to schedule a meeting to chat about your product or service, or simply following up on a conversation you've already had, using video in sales can increase engagement and leave your contacts with positive vibes.