As marketers, sometimes we just get it wrong. This is one of those times.
In the past, we've recommended creating teaser videos for social media in an effort to promote your content and get viewers to click through to your site. We've said things like, "A teaser video is a great way to inspire visitors to take action," as well as, "These types of videos can help you generate buzz by teasing out longer form content." And while that might be true for some social media platforms, it's not always the case for Facebook.
In theory, capturing attention with video and inspiring viewers to take action makes perfect sense. But in practice? That's a different story. Here's everything we learned about making teaser videos for Facebook, including what to avoid and tips for moving forward with a more effective strategy.