Cutting through the clutter on the web and finding the perfect candidate is no small task, but utilizing video can help you get the right people through the door. Company culture videos in particular can take text-heavy job postings up a notch and help you stand out from your competition.
Like a well-lit Tinder photo, people (and businesses) can be misleading. That's why it's super important to show your potential hires what it's actually like to work at your company. What does the office look like? Does the culture seem like a good fit? Are the people nice and friendly? These are all valid questions that video can help answer.
Take a look at these four types of company culture videos that you can make today to step up your recruiting game.