Start Identifying Your Brand Values by Answering These 6 Questions
Salad is food, and a lion might be hungry,” writes Jay Acunzo, founder of Marketing Showrunners, in a blog post about collecting audience intel before launching a new show. “But you should never feed salad to a lion.” What’s Jay getting at here? Admittedly, without reading the whole article you may have no idea. To put it simply, he’s pointing out the fact that marketers need to create the right kind of content to succeed in the video series and podcast space — not just Any Old Show™️.
Deciding what kind of concept to run with can feel like an uphill battle, and without a crystal ball or omnipotent powers, it’s hard to know if your audience will enjoy watching or listening to the content you worked so hard to create. One strategy to consider when trying to land on the right concept is rooting the premise of your show in your brand values. Simon Sinek, an author, motivational speaker, and organizational consultant, once said people buy the “why” behind your organization, not the “how” or “what.” So, using your brand’s purpose to drive the creative direction of your show is one of the most effective ways to build a loyal, passionate audience.