BRAND & CONTENT SPOTLIGHT
Launching a new and improved visual brand.
One of the most impactful initiatives I led when first joining Teamwork was a global visual rebrand. Working in close partnership with Brand Designers and our Creative Director, we conducted a full-scale brand audit, explored new illustration styles, patterns, typographies, and color palettes, and successfully rolled out the new brand style across all properties.
Refreshing a long-standing brand and navigating key stakeholder feedback and buy-in from across the organization was no small feat. But after months of hard work, we were able to successfully transform Teamwork’s brand into one that is more modern, versatile, and scalable.
Check out our site for more.
Hosting a virtual summit for agencies.
Teamwork’s project management platform is built specifically for businesses that deliver client work. Agencies are one of our primary verticals, so we hosted a one-day virtual summit with the goal of helping them become more productive and profitable.
I led the charge on this initiative from end-to-end, from coming up with the name of the event itself and overseeing our creative outputs, to crafting our messaging and positioning, writing all copy and content, and ensuring our promotion strategies helped drive registrations.
Take a look at the event here.
The four-step brand affinity marketing playbook.
Brand affinity marketing is an approach to marketing where businesses create and distribute binge-worthy content to positively impact the overall sentiment, perception, and value of their brand. In order to showcase what this new concept was all about, I created an in-depth microsite for Wistia that walked viewers through the key principles, step-by-step.
In addition to writing and editing all of the content in this guide, I also served as the project manager, working with our design and engineering teams to build the site, and collaborating with our video team on the overall creative direction.
You can take a look at the final product right here.
A crash-course on all things video marketing.
Wistia’s core product makes it easy for marketers to leverage their valuable video content. But for members of our audience that are less familiar with what it takes to execute a successful video marketing strategy, it can feel pretty daunting to get started.
That’s why we created this comprehensive 10-step guide to video marketing. I wrote and edited the copy throughout, starred in the overview video (yep, that’s me over there!), and executed our social media and email marketing promotional campaigns.
Unveiling a new product feature with a virtual live event.
In 2020, Wistia launched a new Podcasting feature—marking our entry into the audio space—and we wanted to put on an exclusive event to make the big announcement. Given the state of the world, we came up with the idea to put on a special live-streamed event for our Advanced customers.
I came up with the ideas for each segment, ensured that the content was produced on time, served as the day-of, (socially distanced) producer, and moderated our online community.
Watch the recording of the event for yourself!
A week’s worth of content all about video.
I really wanted to find a new way to engage our audience over a period of days that wasn’t another conference. So I came up with the idea of putting on a content campaign called “Video Marketing Week.” Folks signed up and were automatically enrolled into a workflow that sent them fresh video marketing content every day, from blog posts and videos to downloadables and guides.
In order to drive engagement, we also held a few live sessions, published exclusive content, and did take-overs on social media. I ran the program from start to finish, served as the project manager, and set the content strategy for everything we produced.
